From the New Oxford American Dictionary
glamour |ˈglamər|(also glamor )noun the attractive or exciting quality that makes certain people or things seem appealing or special: the glamour of Monte Carlo |[ as modifier ] : the glamour days of Old Hollywood.• beauty or charm that is sexually attractive: George had none of his brother’s glamour.• archaic enchantment; magic: that maiden, made by glamour out of flowers.ORIGIN early 18th cent. (originally Scots in the sense‘enchantment, magic’): alteration of grammar. Although grammar itself was not used in this sense, the Latin word grammatica (from which it derives) was often used in the Middle Ages to mean ‘scholarship, learning,’ including the occult practices popularly associated with learning.
Not entirely what first comes to mind when you hear the word is it? All the news this week is going to be about best and worst dressed at the Oscars. (It wouldn’t matter if there was something actually important going on, something that might make a difference in our actual lives. The news would still be Oscar fashion.) So I’m thinking about glamour. I’m wondering what it really is, what we do to achieve it, I’m also musing about how glamour is used to distract us or hide things.
It never occurred to me that glamour might once have been associated with education or vocabulary. Although certainly the power of words, enchantments, to dissuade the eye is well practiced by todays marketing departments. “These are not the droids you are looking for.” It seems that most advertisements are about associating the product with glamour.
I often associate glamour with adornment. Even children will adorn themselves with all manner of wrapping ribbon, stickers and byproducts of daily life to attempt to achieve some kind of glamour. Sometimes adults do as well, just for kicks.
Even in our spiritual lives we often reach for glamour. Whether we look for status because of our training and talent in spiritual pursuits or if we just dress up for church there is an inherent desire for glamour that sometimes seems in conflict with the spiritual intention. Our spiritual “badges of office” are rarely sackcloth and old rope, but often highly ornate robes, beautiful cloth, or lovely jewelry.
It feels good to feel glamourous. It’s fun to play dress up and bedeck ourselves with finery, real or imagined. It’s spiritually fulfilling to live surrounded by beauty. It is an exercise of spirit to be able to recognize glamour and know if it is enchantment meant to conceal or enhance or if it is inherently present.
Oh and as for Blodeuwedd, that maiden made by glamour out of flowers, check out my flower fairies. The walking iris is blooming in the sunshine adding glamour to a winter day.